Fashion. Branding. Marketing. Communications.


Our mission is to ensure each and every business we work with understands the challenges and opportunities ahead of them, and we will help them find or refine their voice and will work with them to take their businesses to the next phase.

We will work with you to maximize your potential and solidify your market presence.


  • Brand Development & Positioning
  • Creative and Design Direction
  • Editorial Content & Strategy – Print & Online
  • Merchandising
  • Model Casting
  • Social Media Content & Strategy
  • Strategic Partnerships and Collaborations
  • Styling
  • Visual Merchandising


About the Founder

Founder Aimee Hoefler, MBA and Parsons The New School of Design graduate, is a fashion professional with experience in luxury and specialty retailing; womenswear, menswear and accessories; and spent time working in both publicly traded companies and start-ups. Companies Aimee has consulted for and/or worked for, include: Adea, Belluci Napoli, Fashion Times, Katherine Hooker, Italian Trade Commission’s Fashion Italian Style, MalenDyer, Tiffany & Co., Victoria’s Secret and more.

Aimee is also the author of Become Empowered, Take Charge of Your Life.